Established by Chanel Deberge and co-founded by Anthony Middleton, the festival is a community-driven celebration of music, food, art, and well-being. It combines local Baja culture with global influences, offering an immersive, holistic experience.

Just like seeds, which grow into plants that bear fruit and provide sustenance, we can cultivate and share love, kindness, and positive energy in the world. S.O.L emphasizes these ideals.

Through positive actions and attitudes, we shape a more harmonious future. It carries a message of personal responsibility and the transformative power of manifestation and intention. How do we envision our future? What legacy do we want to leave for the next generation? What do we want our children to inherit? What do we want to leave behind?